Email sequences send automated email series based on triggers. Perfect for onboarding flows and nurture campaigns.

How Sequences Work

Trigger → Email 1 → Wait 2 days → Email 2 → Wait 3 days → Email 3

Creating a Sequence

  1. Go to Sequences in the sidebar
  2. Click Create Sequence
  3. Enter a name (e.g., "Welcome Series")
  4. Select a contact list
  5. Click Create

Trigger Types

TriggerDescription
Contact ListWhen added to a list
IntegrationFrom connected services
WebhookExternal API call
ManualAdmin enrollment

Building Email Steps

  1. Click Add Email after the trigger
  2. Enter subject line
  3. Design email content
  4. Set delay from previous step
  5. Save

Enrollment Status

StatusDescription
ActiveCurrently receiving emails
CompletedFinished all emails
PausedTemporarily stopped
UnsubscribedOpted out

Next: Segments — Target specific audience groups with rules