Segments let you target specific groups within your contact lists based on rules.

Creating a Segment

1. Go to Contacts → select a list
2. Click Segments tab
3. Click Create Segment
4. Name your segment
5. Add rules
6. Save

Building Rules

Rules define which contacts match your segment:

[Field] [Operator] [Value]

Examples:

• email contains @gmail.com
• createdAt after 2024-01-01
• tags has_tag vip

Operators

Using Segments

1. Create a new campaign
2. In Recipients, select your contact list
3. Click Add Segment
4. Choose the segment

Only matching contacts receive the campaign.

Next: Transactional API — Send emails programmatically