Maillayer tracks email engagement to help you understand how recipients interact with your emails.
What's Tracked
| Metric | Description |
|---|---|
| Opens | Who opened your email |
| Clicks | Which links were clicked |
| Bounces | Invalid email addresses |
| Complaints | Spam reports |
| Unsubscribes | Who opted out |
Viewing Statistics
- Go to Campaigns
- Click on your campaign
- View the Stats tab
Key Metrics
- Sent — Total emails sent
- Delivered — Successfully delivered
- Opened — Unique opens
- Clicked — Unique clicks
- Bounced — Failed deliveries
Contact-Level Tracking
See engagement for individual contacts:
- Go to Contacts
- Click on a contact
- View their activity (opens, clicks, unsubscribes)
Industry Benchmarks
| Metric | Good |
|---|---|
| Open Rate | 15-25% |
| Click Rate | 2-5% |
| Bounce Rate | Under 2% |
| Unsubscribe Rate | Under 0.5% |
Next: Integrations — Connect external data sources
