Maillayer automatically handles unsubscribes to keep you compliant with email regulations.
How Unsubscribes Work
- Recipient clicks unsubscribe link
- Contact status changes to "Unsubscribed"
- Contact won't receive future campaigns
Automatic Features
Maillayer automatically adds to all marketing emails:
- Footer Link — Standard unsubscribe text
- List-Unsubscribe Header — One-click unsubscribe in Gmail, Yahoo, etc.
Contact Status
| Status | Receives Email? |
|---|---|
| Active | Yes |
| Unsubscribed | No |
| Bounced | No |
| Complained | No |
Compliance
Maillayer helps you comply with:
- CAN-SPAM — Clear unsubscribe, process within 10 days
- GDPR — Easy opt-out, data deletion on request
- CASL — Express consent, easy unsubscribe
Re-subscribing
Contacts can re-subscribe through your signup forms. Never manually re-add unsubscribed contacts without explicit consent.
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